I am pleased to announce that my eBook “Money & Heart” is available exclusively on Kindle for a limited time promotion…and it’s heavily discounted! That’s how you roll on Amazon and I’m just happy to be in the massive behemoth of a store and available on your iPad or Fire or Galaxy or giant face phone or whatever you have.

Get it here.


I am also offering a new service on Social Thinkery called “Pick My Brain.” You get my brain for a long chat AND you get some follow up notes from me after out meeting. This is exciting, and if you feel like you’re sitting on a big pile of potential (that’s you) but you’re not sure on your next step…I can help with that. If you just need some clarity on your web presence or social media strategy, I can help with that, too. Stuck on how to book better and more gigs? Guess what? Yeah! Click here to pick it.

Well, I don’t know about “shenanigans” per se..no trouble was made nor had while I turned another year older. We did have a great time, though. Since I work with Susan Gibson and work with The Bugle Boy, I managed to finagle a Susan Gibson show AT The Bugle Boy on my birthday. It was awesome. Susan put on a great show and our friend and ama-za-zing singer-songwriter Elizabeth Wills surprised us and came down to celebrate, too. She and Susan duetted and it was perfection. Our friend Spring made…THE BEST CUPCAKES EVER. I didn’t even take a picture, I just wanted to brag about those cupcakes.

The love was evident.

I went a little viral on the below T-Swift post. Hypebot re-posted it and it’s been shared a lot. Thanks everyone for checking out the blog and sharing. The key to a good blog post people want to share:

1) Make a list.

2) Insert celebrity name in title.

3) Add the word “factor.”

There you go. Next up, “The Jennifer Lawrence Factor.” Just kidding, maybe.


Interesting scenario this morning. Katie sends me a link to a Youtube video. It’s a cool version of a song I had never heard before (so technically it was a cover but since I didn’t know the original, eh)…being played by 5 people on 1 guitar. I see a TON of content every day, and hundreds of videos float through my Facebook and Twitter streams and I never pay attention. This one sucked me in, and I watched the whole thing. Then I followed the link at the bottom of the video to their fan page. Then I watched another cover video by the band. Then I “fanned” them on Facebook, but not after thinking about it. Then I bought the single for a dollar on iTunes.

I have currency. This is why I paused before becoming a fan. Do I want to spend my mental energy on a new band? Do I want this band in my stream every day? Do I want to see what they’re up to and find out more about them? I decided that yes I do, but only because their content has already proved dynamic and interesting and creative. Had anything in that process of link to Youtube to Facebook broken down, I wouldn’t have given them my $.99 and a promise of future attention. That’s how right on you have to be with putting your music out there.

What were the components that worked so well?

Reference from a friend…I trust Katie’s taste. She said “check this out” – so I did.
– Well-made video. It’s not fancy. It’s one shot, but it looks good and sounds good.
Link to more info…in this case, to Facebook.
Website in place (I checked out their home base, too…to make sure they really existed).
Invitation to buy – a link to iTunes? Sure. I have a dollar.

That’s what makes something viral, step one being the most important, but the other steps have to be there to keep step one happening over and over again.

The band? Walk Off The Earthhere’s their Facebook page. Enjoy.

Dali Lama

Sometimes I want to post and can’t bring myself to write an opus or anything remotely coherent. I’m pulling a “make a list post” card because I can. Shout out to my list sistah Katie.

Gym Class Heroes‘ new album is fun to listen to and keeping my attention for multiple weeks. It’s rap, be forewarned, folkies.

– Booking 2012 up and plotting the best plans for multiple artists. This industry is changing fast, and aside from all the online/digital/yadda yadda, the actual “big deal” for touring indie artists in 2012 is the economy. Folks are hurting, and they have been hurting long enough that venues bottom lines are getting affected now. That means artists are affected. All this means the people need thoughtful music now more than ever. I have no doubt we’ll have a prosperous and fruitful 2012…I feel it.

– I’m trying to be a tea drinker. Too much coffee makes me not jittery, just…overly coffee’d. The wintery weather is helping.

– My Flip camera broke. I want to upgrade. Researching the exact right camera is freaking me out. I want to make more videos; I have visions of things for film!

– Big Rubicon project rolling out soon. More on that in the next post.


First, IN MY DEFENSE…this photo makes me look like I was an intern in 1986, if you look at that computer.  In all reality, everything in our PBS station was from 1986, even though it was 2005.  I am not that old.  That was a crochety computer even then.

Anyway…the other day we were at Schreiner University in Kerrville listening in on some classes and playing the coffee house series at the student union that night.  One of the super nice frat guys that helped set up chairs asked, “How do you get to be a tour manager?”  I said, “Work really hard for free for a long time.”  In other words, make yourself an intern.

Josh, my fellow KNME intern, now works full time there.  He does their social media, a job that didn’t even exist when we interned in the prehistoric ages of 2005.  In fact, we invited the first ever blogger guest  to appear on In Focus, the local show we worked on.  Our overlords at the time said, “Blogger?  What type of respectable news source is a blog?”  We won and the blogger appeared on the show.  Turns out we were so right.  (Her name is Chantal Foster, she started Duke City Fix, the best ABQ blog around ifyouaskme).

So Josh worked for free at KNME and landed a sweet job.  I worked for free selling t-shirts and carrying stuff into venues, which after a while naturally turned into more stuff, which after a while allowed me to acquire enough skill that made what I do…reimbursable.

Now I work with Team SG and Rubicon Artist Development, and a big part of my job is social media…but with a focus of building a community with social media as the means of collecting and maintaining that community.  The other night I was one some tangent driving home from a show, as I am wont to do, and I estimated that I have been studying social media for about 7 years now and actively using it to engage people online for a purpose for at least 4.  That’s a long time in internet years.

All that experience, in which I worked for free, is now parlaying into paid time in forming useful and profitable online presences for the organizations I work with.  It takes a lot of try, fail, and try again to get to a point where I feel comfortable calling myself knowledgeable about anything…and then something new breaks through and I start learning all over again.

The point is, I guess, to value your time.  This goes both ways…value your time so that you get paid for what you do.  However, if you’re drawn to something but are in the beginning stages of it, value your learning time.   Sometimes the internship is the best doorway to bigger and better.

More road.

This is the new blog. It is so new there is nothing here yet, except all the usual stuff over there to your right. Video, photos, tweets…yadda. My blog archives, which stretch from 2007 until the end of 2010…will now permanently reside here. An archive resting place, of sorts. 2011 brings a new design, but these suckers are still pretty awesome to read. Check them out.